Moritz Barcelona Lager 24 Bottles, 33 cl

Product Information

Every year hundreds of fiestas, carnivals and parades take place in Spain. Often they celebrate religious holidays like Christmas and Easter. These colourful and lively events would not be complete without a vast spread of traditional Spanish tapas, jugs full of fruity sangria and ice cold beers.

Molson Coors says the beer is inspired by “El alma de Madrid” or “The Soul of Madrid”. The brewer adds: "The crisp, clean and refreshing lager is full of flavour and aroma at 4.6% ABV, with a light golden colour and a smooth, well-rounded taste profile with a short bitter finish." Why is Madri beer everywhere now? In 2004, the descendants of the Moritz family relaunched the brand with much success. [2] The beer is now produced under license in the brewery La Zaragozana, in Saragossa ( Aragon). The former factory building on the Ronda de Sant Antoni was renovated by Jean Nouvel, [8] and now houses the company's offices, a beer museum, a small showcase brewery, and a tasting bar.Yes, since March, Madri has been available to buy from off-licence retailers. They include Sainsbury’s, Tesco, Morrisons and Asda. Madri is sold in bottles and cans. Louis Moritz Trautmann, the company's founder, emigrated to Barcelona from Pfaffenhofen, Alsace, in 1851. By 1856, he was brewing his own beer, and three years later, he bought the brewery of Joan Maurer. Initially, Trautmann used Maurer's brewery, located in the Raval district of Barcelona, on the Carrer del Portal de Santa Madrona. [6] By 1864, the company moved to a larger facility at the nearby Ronda de Sant Antoni, outside the city's walls, which eventually included the "Cervecería Moritz" beer-hall. [7] This factory was in use for a century and was closed in 1966 when production was moved to Parets del Vallès. Madrí Excepcional, a Spanish style lager, appears to have taken the UK by storm since it was first launched in October 2020. Just search the word "Madri" on social media and you'll see posts about it being "everywhere" at the moment.

Arau-Puchades, Higini (December 2012). "A Symphony Hall: L'Auditori Barcelona". Building Acoustics. 19 (4): 249–265. doi: 10.1260/1351-010x.19.4.249. ISSN 1351-010X. S2CID 60545141.Madri's brewers say: "To build on this momentum, the brand will be launching a multimillion-pound marketing and advertising campaign later this year, including TV, video-on-demand, out-of-home and digital activity. It will also be partnering with a number of high-profile events and venues over the summer, including London’s iconic Vinegar Yard, where it hosted a number of events over the past couple of weeks." Madri is certainly inspired by Spain and has been developed in partnership with La Sagra, a brewery based near Madrid. The branding and name are Iberian influenced. Moritz is a brand of Spanish beer, with its headquarters on the Ronda Sant Antoni in Barcelona, Catalonia. Unlike its crosstown rival Damm, Moritz markets itself as the only beer brand in the world whose labeling is entirely in the Catalan language. [1] The company was founded in 1856 by an Alsatian immigrant, Louis Moritz Trautmann. After ceasing production in 1978 due to the energy crises, the brand was relaunched in 2004 by Trautmann's descendants. [2] Products [ edit ] Madri is brewed to a 4.6% ABV. That's fairly standard for a draught lager in the UK. They are usually between 4 and 5%. Do supermarkets like Tesco, Sainsbury's, Morrisons, and Asda sell Madri?