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The idea for the series was conceived in the office of Virgin Records in Vernon Yard, near Portobello Road in Notting Hill, London, by the head of Licensing and Business Affairs at Virgin Records (1979–1990) Stephen Navin, and General Manager (1983–1988) Jon Webster. [2] The concept was taken to Simon Draper (managing director at Virgin Records) and then Peter Jamieson (managing director of EMI Records (1983–1986)). Jamieson had similar plans to launch such a compilation, and he agreed to the partnership. The deal was negotiated and finalised on Richard Branson's boat moored in Little Venice. [3] Volume one was released in 1984 (a year after the original UK series launched). Now 50, released in November 2008, was issued as a double CD in commemoration of 25 years of Now! albums in South Africa, and double compact discs are every 3 albums through Now 80 released in November 2018 as the series switched to 2 in 2019, then one in 2020, the most recent Now Album to include a double disc was Now 83 this was also the last physical album to be released as further volumes are only available on streaming platforms. As of 2 September 2005, there has also been a Now DVD series. Ex-BBC DJ Mark Goodier is recovering from a stroke". Digital Spy. 18 November 2016 . Retrieved 26 December 2016.

Wade, Ian (5 May 2020). "Hit By Hit: 30 Years Of Now That's What I Call Music". The Quietus . Retrieved 5 May 2020. Although the albums started out on only vinyl records and cassette tapes, the formats on which the albums have been released have changed over the years: This edition was released in Indonesia, Malaysia, Singapore, Taiwan, Hong Kong, Thailand etc. The first Asian Now That's What I Call Music! was released in 1995.The series of Now! albums was brought to the United States in 1998 by Bob Mercer. [35] The most recent album in the series, Now That's What I Call Music! 87, was released on August 4, 2023. Virgin Records were a label from Now 1 to Now 74. Until Now That's What I Call Music! 61, they used just the "Virgin" logo. From that volume onwards, the "Virgin Records" logo was used.

The most successful volume to date is 1999's Now That's What I Call Music! 44, which sold 2.3 million copies and remains the biggest-selling various artists compilation album in the UK. [11] 2008's Now That's What I Call Music! 70 sold 383,002 units in the first week of sales, the biggest ever first week sale of any Now album. [12] Most featured artists [ edit ] Archived copy". Archived from the original on 23 January 2011 . Retrieved 29 January 2011. {{ cite web}}: CS1 maint: archived copy as title ( link) Now That's What I Call Music!' Hits 60: The Secret Behind Its Survival in the Streaming Era". Billboard. 27 October 2016 . Retrieved 7 January 2020. At least five "best-of" compilations including selected songs from the entire Now! series. Now Decades, Now Years, Now 25 Years, Now 30 Years, and Now That’s What I Call Now! (100 Hits From 100 Nows) are these five albums, but there have been other albums, like Now No. 1's, which also cover the entire Now! series.The Norwegian series of Now That's What I Call Music! is a joint venture by the Norwegian branches of Universal Music, Sony Music, EMI Music and Warner Music. Prior to 2009 they released two independent series called Absolute Music by EVA Records (EMI and Warner Music) and McMusic (Sony Music Entertainment AS and Universal Music Group AS). Collectively, the Now! compilations have sold extremely well in the U.S. Each of the first 29 volumes received at least a platinum certification, and 18 albums from the series have reached number one on the Billboard 200 albums chart, more than any individual recording artist except the Beatles. [36] However, recent releases have not sold as well, with Now That's What I Call Music! 77 selling only an estimated 7,500 copies in its first week, compared to the 621,000 copies Now! 7 sold in its debut week in July 2001. [37]

Now That's What I Call Music! (often shortened to NOW) is a series of various artists compilation albums released in the United Kingdom and Ireland by Sony Music and Universal Music ( Universal/ Sony Music) which began in 1983. Spinoff series began for other countries the following year, starting with South Africa, and many other countries worldwide soon followed, expanding into Asia in 1995, then the United States in 1998. [1] Now has also been seen in Spain under the name of Now Esto sí es música ("Now This Is Music"). The original series included six releases from 1984 to 1989. The compilation album is released as a double CD album. Later the series started over with Now Esto Es Música 1, [31] which included songs from artists like Juanes, Enrique Iglesias, George Michael, Sheryl Crow, Tiziano Ferro, Alex Ubago, Las Ketchup and U2. Now Esto Es Música 2003 has also been released. [33] But due to the lukewarm success, no more albums were released since 2004.In 2006 the Now Summer 2007 was the first double disc edition in the Australian series. In 1994, four albums were released, all with the title Now That's What I Call Music - 100% then Dance, Ballad, Rap or Alternate. A series of compilation video games (for the Commodore 64, among other home computers) were released in the mid-1980s by Virgin Games with the name Now Games. [ citation needed]

Dee, Johnny (8 August 2008). "Compilation series NOW That's What I Call Music! is 25 years olf". The Guardian . Retrieved 2 July 2018.Now That's What I Call Music! has released 61 physical albums since 1997, the latest one released July 2020 and further albums were released on streaming platforms only. The series is compiled in co-ordination with New Zealand's top record companies. The series is one of the highest selling compilations in New Zealand music history ( RIANZ) with multi-platinum album sales. Prior to this, there was an unrelated Now That's What I Call Music Series by Warner Bros. Records which only released three albums from 1992 to 1993. For technical reasons, "Now That's What I Call Music! #1's" redirects here. For that album, see Now That's What I Call Music! Number 1's. Now That's What I Call Music! 48". musicbrainz.org. 28 September 2020 . Retrieved 28 September 2020. Universal Music were a label from Now That's What I Call Music! 43 onwards as a result of acquiring the Polygram label. Now has been seen in Israel, starting in 1999. The first three albums are double discs. Now 4 was the first single disc and the rest in the series are also single disc.

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