The LEGO Story: How a Little Toy Sparked the World's Imagination

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Open the toy book and the play begins. Easy-to-follow instructions help make building a snap, giving kids lots of creative excitement and the joy of imagining new adventures or replaying well-known ones in the book. I appreciated the PDF companion that came with the audiobook since all the names and major players got a bit confusing after a while (there's an included family tree). The PDF also included photos of places, people, items, etc referenced in the text. The narration by Peter Cross was really fantastic and the audiobook was an enjoyable listening experience. Spark exciting movie-based role play or creative play with this imaginative LEGO® ǀ Disney (43175) set, featuring Disney’s Elsa, Anna, Kristoff and Olaf. Perfect for kids and fans. Play starts with opening the book! What fun can be found around the castle? Kids can flex their creativity and role-play skills as they explore the castle inside and out, dream up new stories or go sledding with Disney Princess Anna and Olaf. LEGO® Books come in many forms and cover many aspects of the brand and its fandom. But the book I’m taking a look at today is unlike most other titles. As the name suggests, it tells the story of the LEGO brand from the very beginning, that’s even before a single wooden toy was ever crafted. The history of the LEGO Group is a long one and over that time many things have happened. This book offers an in-depth recollection of that history with help from someone who knows it well, Kjeld Kirk Kristiansen. So here are my thoughts on The LEGO Story: How a Little Toy Sparked the World’s Imagination.

These beloved micro-characters are great to play with in this set orwith other models. Kids can adventure with Disney’s Elsa, Anna and Kristoff, hang outside with Olaf or come up with something completely new! What treasures can be discovered under the sea? Kids can flex their creativity and role-play skills as they explore the beach or swim around with Disney’s Ariel, Flounder and Sebastian as they imagine familiar stories in new ways. The LEGO Story: How a Little Toy Sparked the World's Imagination is a fantastic book that I highly recommend! The Lego Story is amazing, and it was fun to see how the company has evolved over the last 100 years. Some takeaways -

These great micro-characters are fun to play with in thisset or with make an awesome addition to other models. Kids can adventure with Disney Princess Belle, Beast, Mrs. Potts and the others in completely new ways! Give children detailed characters and places to play with in LEGO® ǀ Disney sets. This imaginative Disney’s Little Mermaid playset offers cute story starters and encourages open creative play to build important skills. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as on Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. I listened to the audiobook while following along with the physical book and while I think the narrator did an excellent job, the book is visually stunning. I appreciate that there is a pdf file with the pictures included in the book, but it just fits better to be following along with the book and see the picture places into the story exactly when they’re supposed to be (as opposed to one after another in the pdf file). I really did appreciate how many photos were included, and the variety of them.

LEGO has evolved a lot in its 90 years of existence, with this book detailing the major changes across each decade. LEGO first launched its mini figure line in the 1970s and broke into the American toy market in the 1980s through a Happy meal collaboration deal with McDonalds. I loved playing with LEGOs as a kid in the 90s and the company has continued to evolve drastically since then, expanding to premiere The LEGO Movie in 2014 and creating additional product lines targeted to girls, to grow its market and customer base. Any fan of Disney’s Frozen 2 will adore this awesome set. The clever, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. My daughter builds many Star Wars themed LEGO items and bought me a Bird-of-Paradise LEGO kit that I enjoyed putting together The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company. This book is an interesting mix of family history and business history behind Lego. I found the early history of how Ole Christiansen evolved from a carpenter to toy maker, living in rural Denmark in the 1930s, the most fascinating part. During the Depression making buildings became very difficult, but toys for children was still a growing business. They had their business destroyed by fire three times, but each time they went "all in" and successfully emerged as an even larger organization.

Open the book and play begins. Easy-to-follow instructions help make building a snap, giving kids lots of creative excitement and the joy of imagining new adventures or replaying well-known ones inthe book. He was so in debt initially that the first owner of Lego was a woman (Sophie his wife) as she was the only one the bank would give a loan to. Despite this, Lego has battled with having women in leadership over the years. The Lego Story breaks down the history of Lego with each chapter covering a decade of the business. It is a business history book so if you are looking for more info on the actual product of Lego, this is not the book. This book covers the Kristenson family in depth, starting with the grandfather, Ole Kirk, passing down to the dad, Goedfrt, and then passing down to the son, Kjeld, who is stepping away in March 2023 to hand off to his son Thomas. Covers how to build a business from 1 employee to 10,000+ and also how to build something you can leave your family for generations. This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner The last chapter, Inheritance, was a lot less compelling than the rest of the book. Of course, that is in part because it is recent history, and it remains to be seen if Lego can continue the current run.

Encourage creative role play with this LEGO® ǀ Disney (43176) set, with Disney Princess Ariel, Flounder, Sebastian and Prince Eric. Great for kids and fans of Disney’s Little Mermaid. Play starts when the book opens! Like others I was a bit disappointed. I had hoped a little bit more about the product itself, such as how it is decided to engage with pop culture such as Harry Potter or Star Wars, the evolution of these sets, more about the cultural impact LEGO has had on generations of people, maybe even more about the adults who have come to love LEGO. This is very much the history behind the brand, which may or may not be your cup of tea.A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. The LEGO Story: How a Little Toy Sparked the World’s Imagination is an inside look at the origins of one of the coolest companies. LEGO was originally founded in 1932, by Ole Kirk Kristiansen as a wooden toy company in Denmark. Savings from Ole Kirk’s wife, Sofie, allowed the company to continue, saving it from bankruptcy twice. The company faced challenges with fires, debts, minimal credit resources and limited supplies at times as a result of war.

Hours of fun for a child’s imagination! Open-ended, battery-free toys help boost kids’ group play and problem-solving skills or give them the joy of creating new stories on their own through independent play. Open the toy book and the play begins. Easy-to-follow instructions help make building a snap, giving kids the joy of imagining new scenarios and lots of creative excitement with the well-known ones in the book.The LEGO Story was a really interesting listen about the history and evolution of the company and the family behind it. I've loved LEGO since I was a child and my own children have become fans as well, so it was fun to get this in depth behind the scenes look. The material was at times dense (especially the business aspects), but I thought the information was well organized and painted a great overview of the company's journey. This isn't a book about the LEGO toys themselves, though the development of the toys are discussed. This is a book about the Christiansen/Kristiansen family and their struggles and triumphs in creating the LEGO brand. As an AFOL, I am happy to have read this book. Everytime I now build my Lego, I give thanks to those early pioneers for their sacrifices, patience and endurance. Any fan of Disney’s Little Mermaid will absolutely love this set. The unique, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.