Vicco Vajradanti Toothpaste 100Gm Ayurvedic For Gum And Teeth (Pack Of 2)

Product Information

Later to shoot the ad films, they reached out to SS Oberoi, founder of Oberoi Films. The brief was simple: “Mujhe ek ad film banaana hai.” Ujwala Raheja, proprietor, Oberoi Films, recalls that Gajanan Pendharkar had approached her father saying these very words. Pendharkar said, “Right from day one, Vicco Turmeric was an ayurvedic cream. Its additional benefit was that it is an antiseptic cream which has been mentioned in the jingle. Initially, the challenge was to promote ‘haldi’ (turmeric). We knew that, unless people understood the value of turmeric as an essential ingredient in our product, they wouldn't understand the value of Vicco Turmeric.” He added, “In terms of Vicco Turmeric, what we tried to show was, its usage on the face adds glow and keeps the skin clear and fresh.” Answer: Yes, this paste can be used by people with braces. It helps maintain good oral hygiene and keeps the gums healthy. There was no guarantee that it could survive in the market since it was chemical-free and was made just from turmeric and other medicinal herbs. People were concerned that the cream's yellow tint would turn their faces yellow. Vicco Labs, not accepting the department's claims, filed a lawsuit in Civil Court to oppose the allegation. On the 6th of May, 1982, the court ruled in Vicco's favour, declaring that these goods were "ancient herbal formulations and not cosmetics."

In 1952, Keshav was thinking about the future and observed that folks were using toothpaste instead of tooth powder to clean their teeth. Keshav requested his son, Gajanan Pendharkar, a pharmacist, to create toothpaste out of the medicinal herbs. So Vicco never used any chemicals in their toothpaste as some kinds of toothpaste had fluoride, which might have posed health issues if swallowed by the user. Niggles remain. The face-cream sector is becoming sensitive to the concept of a beauty ideal based on complexion. This was most evident in June, when “Fair & Lovely” renamed itself “Glow and Lovely”. To its credit, Vicco’s turmeric cream never claimed lightening effects, always emphasising “protection” and “glow”. But, like many fairness-cream advertisements, they continue to use light-skinned actors as the beauty ideal. This is the commercial that was aired post 1990s and the revised jingle is a part of this commercial. The ad film featured actor Mrinal Kulkarni.) Its jingle made it the most renowned and well-liked brand in every home. Everyone loved their products, whether it was their lotion or toothpaste. Vicco modified its branding and marketing strategy in light of newly emerging trends. However, the fact that it was a herbal product remained unchanged. Vicco continues to operate given the ongoing competition because of its USP.Aside from promoting a healthy, bright complexion, the commercials also showed ways it could be utilized as a medication to treat cuts and bruises, acne, and burns. Salivary factors like salivary enzymes Alkaline Phosphatase (ALP) and salivary Acid Phosphatase (ACP) play an important role in maintaining oral health. Salivary enzyme such as ALP is a very important enzyme as it is part of normal turnover of periodontal ligament, root cementum, maintenance and bone homeostasis. Some studies have shown a remarkably increased activity of ALP in the acute phase of periodontal disease. ALP aggravates the bone loss; hence, periodontitis can progress rapidly [ 7]. ACP is closely associated with calculus formation [ 8]. Hence, determination of alkaline and acid phosphatase activity in saliva can be a helpful tool for diagnosis of periodontal diseases. Apart from all the benefits mentioned above, the Vicco Vajradanti paste contains multiple essential properties.

Raheja informed that the jingles were written by script writer, (late) Sharma which even included ‘Vicco Turmeric, nahi cosmetic, Vicco Turmeric ayurvedic cream’. “His contribution and work towards the making of the jingle was tremendous. Vinodji was the scriptwriter for the forthcoming commercials of Vicco Turmeric too,” said Raheja. The present study was an in-vivo, three parallel groups and randomized clinical trial that evaluated the comparative efficacy of three different herbal toothpastes on salivary parameters i.e., ALP and ACP. From the results, it can be seen that there was reduction in salivary ALP and ACP levels after using each toothpaste. Vicco Vajradanti Toothpaste and Dant Kanti Dental Cream performed better than Himalaya Complete Care toothpaste. No clinically significant adverse reactions of the tested herbal toothpastes, were reported or observed, during the entire study period. Mechanical oral hygiene procedures employing proper use of toothbrushes along with dentifrices seem to be the most effective form among all oral hygiene measures. Dentifrices serve as an ideal vehicle for any active therapeutic ingredient [1]. Among dentifrices, various types of toothpastes serve as the most common and accessible preventive oral health care tool available. It has been proven that modern toothpastes can help prevent dental caries and limit the regrowth of dental plaque & gingivitis [2].Exclusion Criteria: Subjects suffering from systemic diseases, currently using antibiotics, subjects undergoing orthodontic treatment, subjects using oral hygiene aids other than toothbrush & toothpaste, subjects having adverse habits like smoking, alcohol consumption were excluded from the study. They began as a small tooth powder firm and have since expanded to include a diverse product portfolio such as Vicco Vajradanti paste, Vicco turmeric cream, Vicco sugar-free paste, Vicco foam base, Vicco turmeric facewash, and so on. The firm exports its goods to 30-40 nations worldwide. Vicco – Awards Although Vicco Turmeric Skin Cream has lost its competitive edge due to the success of its rivals, the firm has been utilizing platforms such as tv and radio to inform the masses about the importance of Indian herbs and their significant uses. It’s a baffling admission from a brand that has for so long avoided falling into the fairness trap. Later, Pendharkar clarifies that his cream is more about the glow than complexion. “Even if Sri Krishna uses this, he will start glowing.”