Parle-G Biscuits - (pack of 24) - 80g per pack

Product Information

All three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses. A dispute over the use of "Parle" brand arose when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name. [10] In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company which has no relationship with Parle Products. [11] Infrastructure [ edit ] Paramita Chatterjee & Ratna Bhushan (13 January 2009). "No sign of truce in battle over 'Parle' brand". The Economic Times . Retrieved 12 October 2011.

Parle Products (styled PARLE in its logo) is an Indian multinational food processing company, based in Mumbai. It is best known for the biscuit brand Parle-G, [2] [3] which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report. [4] [5] [6] History [ edit ] Your Green Oranges Online store is your one-stop shop that sells fresh, frozen, and high quality fish. We are dedicated to providing our customers with the best possible experience and service. We offer a wide variety of fish, from common to exotic, and we are always happy to help you find the perfect fish for your needs. Fresh produce, Indian spices, and Halal certified meat, exotic fishes – we have it all! Green Oranges Online is your one-stop shop for all your grocery needs! Why not shop with us today and enjoy the convenience of online Indian Grocery shopping? Who invented Parle-G: Parle-G was first launched in 1939 by the Parle Company, which was founded by the Chauhan family in 1939. The company was started by Prakash Chauhan and his brothers, and it was the first biscuit manufacturing company in India. The Chauhan family is still involved in the business and has been instrumental in the success of Parle-G.Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. It's not like the company never tried it. It turned into a great protest when the biscuits cost even Rs.0.50 more. The Parle Gluco company was founded in 1929 near Mumbai by Mohanlal Chauhan. Chauhan was inspired by the Swadeshi movement, which advocated for a boycott of British goods and a revival of Indian-made ones as part of the Indian independence movement. British biscuits were expensive, and after a few years of making candy, Parle Gluco expanded to making their biscuits as an affordable alternative to British biscuits. This helps to bring out the sweetness of the biscuit, while the crunchy texture adds texture and crunch to the beverage. Parle-G biscuits can also be used to make a variety of desserts. They can be crushed and mixed with melted butter and sugar to make a crunchy and sweet base for cakes, pies, and other sweet treats.

The biscuit brand, Parle-G is owned by the Chauhan family. Parle-G is a production of the Parle Products part of the company. The owners of the company were Vijay Chauhan, Sharad, and finally Raj Chauhan. The headquarters were set up in a neighborhood called 'Vile Parle.' This was located in the Western part of Mumbai. According to a Nielsen survey, Parle-G was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales. Also, did you know that the brand has a huge market of consumers in China? Parle-G sells more than all the other biscuit brands in China. Not just that, but the survey also claims that 4551 Parle-G biscuits are being consumed at any given second in India. Parle-G was something we had in the house all the time. Actually, it was the only cookie my parents kept in the house,” says chefs Hetal Vasavada, who grew up in an Indian household in New Jersey. She figured if other chefs used inspirations from childhood in their cooking, so could she. “I saw people like Christina Tosi taking childhood flavors like birthday and funfetti cake and using them in fun, and sometimes sophisticated, desserts. I felt like I could do the same.” Except Vasavada’s childhood flavor is Parle-G, which she’s transformed into Parle-G cookie butter and a chai cheesecake on her blog, Milk & Cardamom. Parle bakes a biscuit formula for TN, Kerala". Economic Times. 29 January 2003 . Retrieved 12 February 2012.Parle-G is a brand of biscuits manufactured by Parle Products in India. A 2011 Nielsen survey reported that it is the best-selling brand of biscuits in the world. [1] [2] [3] History [ edit ]

Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits. [4] 1947 advertisement Parle gained the highest growth rate among all the other biscuit brands. The growth rate increase is also its best growth rate in the last 40 years. The company also said that this type of growth is also previously experienced during other phases of crisis in the country like earthquakes and tsunamis when the sales of Parle–G went up exponentially.Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times. In the initial few days, the company of Parle-G was struggling as it was established during British rule. At that time, advertising was very problematic and rare. They even took the risk of challenging the British-made biscuits, which was a very bold move made by them. Also, setting up factories at that time was difficult, and it was all done manually. Low-cost margin